Swiss-Finnish startup Selma Finance said on Saturday it has launched the first online service to personalise investment based on your personal browser behaviour.

What pages you visited last night? Was Nasdaq still open? Your investment portfolio could look slightly different when you wake up.

„This service revolutionises the way we invest. Investing has never been this personal and exciting before,” Patrik Schär, Founder and CEO of Selma Finance, told Arctic Startup.

The service is open for a free trial and works with all current browsers. Private browsing data can be added through a browser extension. Selma follows the trend that private data is becoming increasingly available for commercial use. With this innovation, investing becomes easier than ever before as we keep

“With this innovation, investing becomes easier than ever before as we keep optimising your investment portfolio while you continue browsing and add further data,” Schär said.

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