Zipipop has been chosen to present their latest mobile service tomorrow in the Mobile 2.0 Europe in Barcelona. Mobile 2.0 Europe is a extension of the famous Mobile 2.0 event which started in San Francisco. The new service is called Zipiko and has been kept secret until the Mobile 2.0 Europe launch.

Zipiko is a quick and effortless way to see what your friends are doing and a way to invite them to your chosen venue whether it’s it a local cafe or your own place for drinks, lunch or whatever you fancy. You can also see what your friends are doing throughout the day from the main page where it’s only a matter of a few clicks to join an event, given that you’re invited.

The service itself has born out of Facebook application Mennäänkö Yhdelle (Let’s go for a one in Finnish) that Zipipop developed earlier on, where the best bits have been transferred to this new browser based mobile service.

I interviewed Zipipop CEO, Helene Auramo, after the festives had already started in Barcelona and she explained that “when you invite friends to a party they will receive an SMS to which they can then answer ‘Yes’ with a mere SMS. So the idea is that you don’t necessarily have to access the web at all to tell that you’re coming. And to make the experience complete one will receive a text message just before the event to know who else has answered ‘Yes’ to know who will eventually make it to the party” . Helene emphasized that the value of the service is in spontaneity and the ease of setting up a meeting on the fly.

Once you register to Zipiko you will receive 30 free SMS for organizing get-togethers, but in the long run Zipipop wants to bring in advertisers that would pay for the SMS messages, thus making the service free for the users. The advertisers would get their name on a discreet message at the end of the invitation SMS.

It seems that Zipipop has found a simple way to bring an aspect of a Jaiku/Twitter like service, SMS and Meetup together to organize spontaneous get-togethers . Now they only need to get the advertisers on board to pay for the SMS messages.

You can see a demo of the service here.

Techcruch also made a note about Mobile 2.0 Europe event and Zipko.