Ladies and gentlemen, this is Oulu. The event, called Polar Bear Pitching, allows entrepreneurs to pitch their startup for as long as they can stand the frigid waters of the Oulu River.

The water today is 1°C, and the temperature is is -5°C, with a slight 2 meters per second wind. Below the fold we’ve got the livestream. Check it out!

Watch live streaming video from toosa at livestream.com