On their about page they write “Real value in business is in the cash flow generated by successful products, and long term value is built on customers who are willing to pay for products and services.”
Because the fund sees a return on a startup’s royalties immediately, their motivations are slightly different from the average VC. Investments will mostly be targeted into products and generating cash flow, and Vision+ will help product owner in marketing and branding.
Investors in the fund include: Microsoft, Sitra, Nokia, Industry Investment, Kasvurahastojen rahasto, and partners Tero Ojanperä, Jari Tuovinen, Marko Tulonen, Tanu-Matti Tuominen