Recently we wrote about Videoplaza signing a deal with Sweden’s TV4. At that point it was not disclosed what they would deliver to TV4. Now Videoplaza has revealed that they work together with TV4 on Replay, a free ad funded catch-up service, which uses Videoplaza’s ad server to serve ads. The formats the ads are served to the TV include pre- and midrolls, overlays and companion banners. Campaigns currently running include campaigns from Sweden’s largest advertiser ICA, Ford, SAS and the Red Cross. (see video below in Swedish).
This could also possibly be something that could easily take traction in other Nordic countries as they struggle find new ways to compete against new players like TVkaista (see our blog post here). Not only that, I believe UK and the whole mainland Europe is potentially fertile ground for their solution, where US might be a tougher market with Hulu and the likes.
The company also announced that it has added a new board member, Rolf Skoglund, who started Microsoft Nordics way back in 1985. At the same time Videoplaza announced two advisors: Andy Chen, VP of Digital Solutions at Viacom International / MTV Europe and Joakim Jardenberg, the CEO of Mindpark. All of Videoplaza’s non-execs are also investors and stake holders in the company.
Creandum, an independent and partner owned Swedish early stage seed fund which has invested in Spotify has also invested in Videoplaza. We will see if Videoplaza will spark similar kind of wild speculation that Spotify has. Creandum’s portfolio includes a number of very promising Nordic early stage companies along with Spotify, and it is likely that Videoplaza is no exception.