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Saturday, July 2, 2022

Video Surveillance Cameras and Analytics For Business

On a global scale, businesses have deployed video surveillance cameras, primarily for security purposes. And in many cases, these cameras work in isolation where no one knows if they are even working until some incident happens and footage is required. Very few use the cameras to capture useful information either to understand business operations and draw behavioral information. 

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The only exception is high-security areas like airports and country borders, where cameras have additional intelligence. The need is the same for many businesses, but they often lack the necessary resources or knowledge to implement a feasible solution.

Camera manufacturers are coming with intelligent cameras where the specific event can be triggered. But for businesses to use these features, new cameras have to be installed, leading to unnecessary extra costs. This is the biggest roadblock, especially when market awareness of technology is limited. In addition, current camera manufacturers treat analytics as a commodity, simply put something into the hardware and provide no value-added solution, which is typically the requirement. With AI technology advancing very fast, any improvements or changes to the analytics will require either replacement or upgradation of the cameras – both of which are very cumbersome if not impossible in some cases. This is the biggest drawback of the edge-based, in-camera analytics approach.

Some of the deficiencies are:

  • Analytics software is limited to proprietary hardware
  • No flexibility on using analytics as cameras comes with pre-installed software

This is where Duranc has seized the opportunity to provide through its vision platform, comprehensive real- and near real-time insights, that is impossible for a human to do in a reasonable time frame; adding tremendous value to user groups by driving them towards increased efficiency and effectiveness leading to growth, prosperity and socio-economic development. 

Examples include: 

  • Track employee productivity behind cash registers with smaller audit team 
  • Improve quality inspection process on the assembly line with significantly less hardware, leading to better utilization of space in the assembly line
  • Automate product matching, leading to reduced costs and increased revenue by servicing more customers
  • Efficient monitoring of examination room, and increase in quality of examination
  • Identify repeat vehicles / customers for promotional incentives generating additional revenue and creating long-term value to business

Duranc vision system is a cloud/hybrid platform where:

  • The solution works with existing cameras, leading to do pilot projects and enabling new customers to identify the relevant value-added solution
  • Analytics is done outside of the camera, giving flexibility for customers to use the right camera, based on the use case and run multiple analytics on the same camera
  • Option to install solution in the premises or on the cloud, based on customer needs and infrastructure limitations
  • The configurable platform, that can be finetuned to use cases with maximum scalability to multiple domains and industries

Go to Duranc, to find out more about the company and solutions offered.

Duranc is based out of Nashville (USA) with R&D in Helsinki (Finland) and Video data curation in Hyderabad (India). Meet the team at Arctic15 – 2019 on June 5-6, 2019.

About the Author

Ramesh Kasetty, CEO and co-founder of Duranc, cloud-based video monitoring platform that provides real-time data and business insights.

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