Did you know there was an online games retailer called Viagame that sold exclusively to the Nordics? I didn’t, and hearing about it made we wonder whether there was strong enough demand in such a narrow market to support a business like this. Especially when there’s so much competition in the field from the behemoth that is Steam, and other companies such as Good Old Games, Green Man Gaming, and Origin. Well Viagame, that brave company, have just announced their expansion into the Baltics and have launched stores in Estonia, Latvia, and Lithuania. Perhaps they have been thinking the same thing.

Viagame’s entry into the Baltic region means that gamers in Estonia, Latvia, and Lithuania can buy and download over 1,000 titles for PC and MAC through their store and to celebrate this launch they’ve offered free copies of EA Games’ Mirror’s Edge to the first 1,000 Baltic customers. So if you don’t know that cult classic yet and have another game on your wishlist why not rush over and see if you can still make it within the first thousand.

It was back in October 2012 that Viagame first launched through the Nordics; Denmark, Finland, Norway, and Sweden. Since then it has grown to see 100,000 visitors a month and has a catalogue of more than 2,000 titles for both PC and MAC from all the major publishers you’d expect. Last month they launched a complete redesign of the website and added a number of new features to improve the user experience. One of these is a video player where visitors can watch eSports directly through the website. Right now they’re showing live coverage of the ASUS ROG DreamLeague tournament for DOTA 2, which is due to end on 30th November.

Amandine Durey, the Head of Viagame, gave this quote. “Following the recent re-launch of Viagame we are ready to take our concept into new territories, something we have been planning for a long time. We are super excited to see how Viagame will be received in the Baltics and we hope it will be as appreciated there as in the Nordic region. We are continuously adding new features to the site to broaden our offering to eventually become the go-to place for gamers. Check out our new eSports player and stay tuned for more features.”

It sounds like Viagame have a bigger vision than just being an online retail store for games and I wish them all the luck in the world because I think they’ll need it standing in the shadow of Steam.