Via Venture Partners, a Nordic venture fund, is to invest € 2.65 million in Swedish mobile marketing company PlusFourSix. PlusFourSix offers the mobile telephone as a marketing tool, making it possible for clients to create a mobile initiative for their marketing, without having to invest in expensive infrastructure.
According to Niklas Stålberg, the new PlusFourSix CEO as of 1 August, the money is raised to speed the company’s expansion in Sweden and across the Nordics.
Anders Lindqvist, Partner in Via Venture, has been appointed as Chairman of the Board and Mattias Danielsson has joined the Board of Directors. Mr. Lindqvist says that mobile marketing is one of the fastest growing media channels with an estimated annual global growth rate of over 40 percent. We agree with cautiously, as its much easier to loose brand equity with badly designed marketing than gain paying customers. Regardless, PlusFourSix is the leading supplier of mobile marketing technology and solutions in the Nordic region.
PlusFourSix clients range from major international companies to many Swedish brands, including SonyEricsson, Samsung, Essve, Ving, Skandia, Michelin and Cancerfonden (the Swedish Cancer Society). PlusFourSix had a turnover of € 2.85 million in 2008, with just over 20 employees.