Estonian identity verification startup Veriff said it has named Duncan Steblyna as its new VP of Product, bringing more than a decade of product development and strategy experience from Naspers and OLX Markets to his new role.

Steblyna will be leading Veriff’s product team through its next phase of rapid growth, meeting the rising demand from customers for reliable identity verification solutions, it said.

“The growing concerns around identity theft in our increasingly digital world present a substantial opportunity for Veriff to scale its product offering. Veriff is solving a very significant global issue as protecting personal identity is something that matters to everyone,” said Steblyna.

Prior to joining Veriff, Steblyna was VP of Product at OLX Markets, a global network of leading marketplaces for more than three years, where he was responsible for migrating all of OLX’s markets onto a unified platform. Prior to OLX, he was a Senior Director of Product and UX at global internet group Naspers for more than six years where he built a team with a lean product and UX competency within e-commerce, classifieds and new ventures areas for the company.

“Duncan brings extensive expertise of building client-centric product teams during pivotal times of trusted identity becoming a fundamental part of businesses online. We are fortunate to have an experienced leader who has helped organizations scale globally to join our mission,” said Janer Gorohhov, Veriff co-founder.

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