The platform enables users to buy and sell second-hand wardrobe items and accessories. It is fueled by its mission to make the world a better place to live. It also functions as a bridge for the exchange of products of famous brands at more affordable prices while choosing a sustainable way to reduce textile waste.
It is an Estonian-based marketplace offering pre-loved wardrobe items such as clothes, bags and shoes. Since its launch the platform has grown and developed with sustainability at its core.
Co-founder Valentin Savchenko‘s mission with UPTY is not only to help try to save the planet but to help save another irreplaceable resource time.
Savchenko says: “Time of person, who looks in a full closet and wants to declutter it safely for the planet and for own life time. Lets give them this opportunity. Better together!”
UPTY is built so its sellers have as much free time as possible. In 3 simple steps, users can sell on the platform:
1. Order a free UPTY Clean Out Bag2. Place all unnecessary clothes in the bag3. Send the bag back to UPTY via a parcel machineOnce the bag is received the clothes undergo quality control. All accepted items are measured, priced, photographed, listed and shipped. Once sold the seller will receive a percentage of listing price.
Fighting fast fashion
Today the textile industry is the second most polluting industry in the world, second only to the oil industry. UPTY aims to make a significant contribution to alleviating this, using the three R’s as a guide: Reduce, Reuse and Recycle.
The Estonian clothing reseller company was created in 2020 with its main goal being to reduce consumption and the impact of fast fashion on the environment. It plans to expand out of fashion on the future and “circulate” as many things as possible all over the world.The company currently operates in Estonia, Latvia, Lithuania and Finland. This year, UPTY has started to enter German market and has further expansion plans for 2022-2023 in France, Italy, Spain, Poland, Czech Republic, Netherlands, Sweden and Norway.