twinglyTwingly, a Sweden based blog search engine, similar to Technorati, but a spam free one and aimed at the European market, strengthens its board with two new board members: Niclas Heurlin and Björn Jeffery.

Mr. Heurlin has been CEO of inWarehouse and has a lot of experience of e-commerce business. He’s senior partner and founder of Enferno AB and is a member of Twingly’s, Ztorm’s and Yacht Equipments board of directors

Mr. Jeffery is the CEO and strategist at Good Old and has earlier been working at SVT, Sydsvenskan and Göteborgs-Posten. He brings a lot of insight and experience in social media and understanding of media companies to Twingly.

As was pointed out in the Twingly’s blog comments it is great to see that companies start to appreciate competence over age and bring in younger board members as well. This is not the obvious thing to do, but a crucial one if a company aims to build something for the younger generations. We hope to see more of this across the board in the Northern-European startup market. Experience that comes with age has it place in the Board of Directors, but the smartest companies build a mix to make sure they get the full advantage.

(The video interview was captured at the 24 Hour Business Camp, where Twingly CEO, Martin Källström, tell about their service and their latest product, microblog search engine)
Edit: Big thanks to Paula Marttila for the superb filming.


Twingly from CityVice on Vimeo.