What makes this a game changer in my opinion is that Twingly has created the microblog search engine for the rest of the world. Fair enough, Twitter is the de facto microblog and it has gained a lot of traction even in the Nordics, there is still quite a bit of potential in the other platforms especially for corporate users. Martin Kallström, the CEO, confirmed to Michael Arrington of TechCrunch integration with FriendFeed is on the way – one of the most popular threaded microblogs around.
Twingly’s microblog search works exactly the same way as does their normal blog search. A simple black search field and results that you can vote on to give relevance points to the most approriate blog posts. In essence, if you think of it – Twingly has integrated the wiki search that Google is still playing with into their product’s core.
What I mean by the title of the blog post is the fact that when you are looking for conversations on certain keywords, you want to be able to search all conversations – not limit it to a single service. Search engines and filters to seek the relevant content will become more and more important in the future for corporations looking into ways to tap into customer dialogue. If Twingly is able to package this in an appealing way to the corporations wanting to tap into the groundswell, they could have an easily capitalisable product on their hands.