Twingly, a Swedish blog search engine, similar to Technorati, but a spam free one and aimed at the European market, is expanding to Germany. Recently Twingly landed its first German customer for its flagship product, Twingly Blog Stream, a service that shows which bloggers have written about each article on the newspaper’s website, when it signed a deal with the leading business newspaper Handelsblatt.
Twingly has been launching many much talk about services lately and is now pushing strong into a major European market with Twingly Blog Stream. This is no small feat as according to Twingly’s CEO, Martin Källström, “[…] German blogosphere is one of Europe’s largest, it’s an important market for us. Our search engine, covers nearly half a million blogs in German.”
After landing the German deal Twingly has its Blog Stream service on 75 major media sites in no less than 11 countries all around Europe.
Martin Källström boldly claims that Twingly’s goal is to be the number one blog search engine in Europe, adding that currently more than a quarter of the company’s turnover is from other countries than Sweden, but that he expects that the percentage will grow to nearly 80 percent.
One easily gets the false idea that they are aiming to build a #1 landing site for (blog) Search like Google’s. This is never meant to but be there in the background when all the money will be collected from partnering with all the major media sites that have all the eyeballs across the continent. A smart, lucrative and at least so far a successful strategy.