Reykjavik-based character brand Tulipop has secured a $1.8M investment from the Icelandic growth fund Eyrir Vöxtur. The startup is known for producing merchandise featuring the Tulipop characters, but in recent years, it has shifted its focus to developing and producing entertainment based on the Tulipop world. The biggest project so far has been the production of a cartoon TV series called Tulipop Tales. The plan is to produce four TV series, each with thirteen episodes.
The first series of Tulipop Tales premiered last year on Sjónvarp Símans, an Icelandic streaming service, and has since been featured on NRK in Norway and YLE in Finland, with other countries following suit in the coming weeks. Currently, 100 employees work for Tulipop on the production of the series, both in Iceland and abroad.
Tulipop was founded in 2010 by two friends, Signý Kolbeinsdóttir and Helga Árnadóttir, with the goal of creating a sophisticated, beautiful, and fun world where kids can learn about adventures, the importance of friendship and diversity, and promote curiosity and creativity. The beautifully illustrated Tulipop island and its inhabitants are created by Signý, who after graduating with a degree in product design, started creating and illustrating colorful creatures and worlds that she brought to market through printed postcards, t-shirts, and sketchbooks.
Tulipop has become a celebrated Icelandic fantasy world for kids, and kids all over the world can get to know the Tulipop world and its characters through quality cartoons, books, music, and a wide range of beautiful products. The investment from Eyrir Vöxtur will undoubtedly help Tulipop continue to create and promote their world to children around the world.
Helga Árnadóttir, the CEO of Tulipop, had this to say about the newly announced investment: “It is a pleasure to have Eyrir Vöxtur join the strong group of shareholders. The company is at a very exciting juncture now that the cartoon series Tulipop Tales is about to premiere all around the world. There are great opportunities and possibilities to further build the brand and form strong partnerships to produce toys, publish books, and much more. The aim is to produce more cartoons based on this popular Icelandic intellectual property in the future.”
Stefanía Guðrún Halldórsdóttir, the CEO of Eyrir Vöxtur, says: “We have watched Tulipop build a unique Icelandic brand for children on a global scale, with an emphasis on quality and sending a positive message. The market opportunity for a brand like this is massive, and we look forward to participating in the journey that lies ahead in bringing Tulipop to market internationally.”