To implement this concept, Trulia hired data scientists and a chief economist Jed Kolko to help collect and analyze data from sources including consumer surveys online, web search behavior and email traffic patterns. The company is crunching the data using Hadoop, with help from Cloudera.
“During the past six years Trulia has amassed a huge dataset of consumer-provided search behavior. We are now spotting trends with this big data that provide a more intelligent home search experience to consumers while helping agents make valuable connections with buyers who are ready to transact, ” said Pete Flint, CEO and co-founder of Trulia.