Trulia, the U.S. real estate website, has now focused some attention to the data it has collected on the U.S. housing industry. The company was co-founded by Sami Inkinen, and provides an easy search of available real estate. The new service, called Trulia Insights, will provide real estate agents will valuable information such as which users have been pre-approved for a mortgage, who are looking to buy a home in the next six months, and which homes the users have looked at or saved on the website.
To implement this concept, Trulia hired data scientists and a chief economist Jed Kolko to help collect and analyze data from sources including consumer surveys online, web search behavior and email traffic patterns. The company is crunching the data using Hadoop, with help from Cloudera.
“During the past six years Trulia has amassed a huge dataset of consumer-provided search behavior. We are now spotting trends with this big data that provide a more intelligent home search experience to consumers while helping agents make valuable connections with buyers who are ready to transact, ” said Pete Flint, CEO and co-founder of Trulia.