Truecaller Hits 20 Million Users, Shares Their Marketing Tips

    In February we wrote how Stockholm-based Truecaller has hit 11 million users as they released name search to their crowdsourced reverse phone number lookup. It seems they’ve picked up the pace, as today they’ve hit another milestone of 20 million users. You’ve got to be doing something right if you’re hitting numbers like that, and luckily they’ve shared how they’ve built their app to correctly target social sharing. It’s an interesting read, so I encourage you to check it out.

    The post can be found attached below:

    Engineering the Word of Mouth by Truecaller