TidyApp, Sweden’s leading mobile platform for domestic services, seeks to raise SEK 3 million to accelerate growth.
TidyApp will raise SEK 3 million (300,000 euros) through the Nordic region’s crowdfunding platform Invesdor. This will be the first funding campaign for a Swedish-based company on Invesdor.
TidyApp matches independent cleaning partners with customers based on the customer’s specific needs. The App handles everything from background checks of cleaning partners and quality assurance to invoicing, taxes and insurance. The new funds will be used to accelerate growth through investments in marketing and development of the platform.
The company is also focusing on adding partner services to the app who, together with TidyApp, can enhance the customer experience when it comes to domestic services. Current partners include Mathem in food delivery services and Glue in digital locks. Services like window cleaning, baby-sitting and laundry are in line to be added. The goal is to become the go-to-platform for domestic services. At the moment, TidyApp offers home cleaning services in the metropolitan areas of Stockholm, Gothenburg and Malmö but aims to expand to other markets in the future.
“We have grown rapidly and with additional funding we can accelerate growth further. Demand for our service is strong and more and more customers discover how easy it is to book a cleaner through the app,” says Mikael Mortensen, CEO and founder of TidyApp.
Last year TidyApp had a turnover of almost 5 million SEK (about 500,000 euros) and the forecast for 2017 is 15 million (about 1.5 million euros) with the result so far in 2017 supporting that prediction. The Swedish market for domestic services is growing by around 10% per year.
“We have many investors in Sweden and we are extremely pleased to now bring them a Swedish company. We think TidyApp has a really interesting proposition and they are very well suited to raise expansion capital through our platform,” says Peter Moore, Equity Director for Sweden and Norway.
TidyApp’s investment material can be found here