Rebtel, a Swedish and Luxembourg based startup offering cheap international calls over internet, is pushing itself hard to conquer the VoIP market. Some might say that even a bit too aggresively as their phone numbers were blocked in Germany by O2.

However, as Alexander Drewniak writes in his blog post, this sort of activity is against EU regulations. He is also asking customers of O2 to send an e-mail or contact Jaime Basterra the “boss in Germany” about this and let the company know how the customers feel about this sort of activity. He goes on to make a Churchill type speech regarding the future:

The fact remains, old operators will always cling on to their decreasing margins, lock-in contracts, hidden charges, big offices, expensive TV-commercials, and out-dated methods but they cannot stop the future of calling. When internet now meets telecom, operators are going to have to change or die. Internet stands for transparency, consumer value, openness and change. Values that clash against the business models of all telecom operators.

It’ll be interesting to see how this works out. We’ll be following the activity closely.