The problem of finding the right “fit” in online shopping is difficult but challenging. We haven’t covered Stockholm-based Virtusize yet, which is a shame because it’s an interesting solution to solving online fit. Rather than the robot-based solution we’ve covered with Estonia-based Fits.me, Virtusize offers a 2D measurement solution. Measuring a flat t-shirt with a tape measurer isn’t as cool as a robot, but they claim scales better and offers an easier solution for their customers.

“The big difference that separates us is that we start with the garment rather than the body,” says Peder Stubert, co-founder of Virtusize. “It’s much more intuitive and clear for the consumer.”

They point that their 2D measurement solution is super flexible, for example a dog-clothing shop is using Virtusize. It’s a silly example but shows the flexibility offered by the platform. Today, they announce they’ve signed a deal with ASOS, the online retail giant.

The reasons for plugging into this technology are straightforward. By decreasing fit-related problems, Virtusize claims online retailers can decrease their fit-related returns by up to 50% in some cases.

The integration with ASOS works pretty simply. On the garments that are measured, users can click a fit visualizer button that pulls up Virtusize’s solution within the page. New users get a quick animation of how it all works, and then can upload their reference garments – by searching for an item they’ve already bought, or by measuring the dimension of a shirt or pants that already fit well.

Today they have 11 full time employees, and their solution is available on 30,000 garments at 23 retailers. One year ago they raised a seed round led by Öresund, a private investment firm that has also invested in Klarna.