Swedish e-bike startup Vässla raises $11 mln to launch renting club

Swedish e-bike maker Vässla said it has raised $11 million to finance the launch of its Vässla Club rental platform for individual users, delivery drivers, and businesses.

The funding was led by Swedish investment group, Skabholmen Invest, which has backed companies including nautical clothing brand Henri-Lloyd and leading digital signage company, Zeta Display. Among other investors were Magnus Wiberg and Patrik Hedelin who founded the growth capital firm eEquity.

Following the successful launch of its e-moped, the Vässla Moped, the company plans to utilise the funding to launch its Vässla Club rental platform; a tailor-made micro-mobility solution creating a seamless mobility experience for people, delivery drivers, and businesses. This will be provided via the Vässla Club sharing app, which has fleet management capabilities, and users can gain access to Vässla bikes.

The company said it also plans to expand into the booming micro-mobility market in the United Kingdom at a later date, pending government legislation on e-scooters which is due to be revealed in early 2022.

I originally started Vässla with the intention of producing an e-moped, combining a reduced commute time with the environmental friendliness of an e-bike, but with comfort and convenience prioritised.”

CEO & Founder Rickard Bröms