One has to admire Sweden’s marketing efforts. Their latest plot: phone number for a country. Volunteers anywhere in Sweden pick up and talk to the world.

Sweden says its now the first country in the world to have its own phone number. It’s +46771793336.

The project is backed by Swedish tourist association. They hope to spark people’s curiosity about Sweden. So what’s the better way to know about meatballs, IKEA and northern light than asking a Swede?

We tried, and the lady picking up confirmed: Swedes do drive to IKEA for meatballs. It might shock you, but not all of them drive there on Volvo.

So far people have talked more than 7 days in total with Swedes and most calls have come from Turkey.