Supponor Ltd, a Finnish novel digital advertising technology provider founded in 2001, has raised 6 million euros in Series A funding. Supponor offers “digital billboard replacement” (DBR) solutions using a unique technology for real-time replacement of digital billboard ads, Supponor DBRLive. The ads are stated to appear as real as those seen on location, offering non-invasive and unintrusive new way of advertising. Live sports broadcasts are the main target for the company.

The investment round was led by a Nordic early stage venture capital firm Northzone Ventures, and a Finnish early stage technology venture capital firm Conor Venture Partners, in addition to an unnamed existing investor. The investment will be used to “leverage the business opportunities that Supponor DBRLive brings to digital advertising agencies and television right holders”. Supponor is aiming to launch DBRLive in Europe and the United States, the world’s leading markets in sports advertising.”

The investment is really big in the Finnish scale, and tells the opportunity the company is able to tackle is seen as very lucrative one so the company and investors want to move extremely fast to take on the international markets. The message to potential customers and partners brand owners, event organisers, and broadcasters is indeed very clear: Supponor promises more money, increased possibilities for segmentation and measurability, and dynamic cost-efficient content management.