Helsinki-based game studio HypeHype, formerly known as Frogmind, has raised €13 million from Supercell. The funds will allow the company to further development and support of its own platform, which allows users to create and remix their own mobile games.
HypeHype lets players create their games using a no-code editor and ready-made assets, with the opportunity to collaborate, socialize, and compete with other users.
The remix capabilities and the ability to create new versions of pre-existing games within the platform gives HypeHype a strong competitive advantage. Users can add new features and levels, or even switch mechanics and genres of other UGC titles.
“We are excited to see the HypeHype team’s bold and ambitious vision to revolutionize how games are created and played,” Supercell Investment Lead Jaakko Harlas said. “At Supercell, we are huge believers in the power of UGC and giving creators new and innovative outlets for their creativity.
“Creating a hit game requires a team of people with different skills and can take anything from months to years to develop,” said HypeHype founder and CEO Johannes Vuorinen. “We plan to change this with HypeHype, by offering better, easier and faster game-making tools to everyone with a phone.”
HypeHype COO Teemu Mäki-Patola adds: “We believe HypeHype can bring game-making to billions of people and unleash their creativity to create even Triple A games. Creators will be able to learn fast, collaborate together, and eventually earn money from their games.”