Supercell became the fastest falling brand in Finnish annual brand value ranking as the gaming firm continued to see falling revenues in a year when gaming industry boomed thanks to lockdowns, a study of Brand Finance showed.
The mobile gaming brand saw its brand value decrease 34% to €655 million, also dropping five positions to place the eleventh.
The overall brand value of Finland’s top 25 most valuable brands dropped 3% year-on-year to 24.3 billion euros from 25.2 billion in 2020, according to the latest Brand Finance Finland 25 2021 report.
Despite recording an 11% drop in brand value, Nokia retained the title of Finland’s most valuable brand for the sixth consecutive year and is also the fourth most valuable brand in the entire Nordic region after IKEA, Volvo, and H&M. Spotify was No 7 and Klarna No 79 on Nordic list.
Nokia has a strong IP heritage and a great opportunity to enhance its portfolio of brand and technology IP to deliver additional value across the business, the report said.
Finlandia, a brand of U.S. spirits group Brown-Foreman, retained its title of nation’s strongest brand for the second consecutive year with AAA- brand strength rating,
“As one of the world’s top ten selling vodka brands, Finlandia has cemented its position as a leader in key markets – most notably Poland, where the brand accounts for 50% of all vodka sales,” said Savio D’Souza, Valuation Director, Brand Finance.