You know that you should be more active on social media. But you are a busy person. As a business owner, you have to juggle everything. Product development, admin, marketing, sales… You name it!
So how can you grow your social media presence when your plate is already full?
That’s exactly what we are going to discuss today:
— Why it is important to stay active on social media.
— How to create a system for growing your social media presence.
— How social media management software can help you stay on track.
Want to take your social media game to the next level? Read on…
Why It’s Important To Stay Active on Social Media
What is the most common social media marketing mistake that small businesses make? They fail to update their social media profiles regularly.
What is the most common social media marketing mistake that small businesses make? They fail to update their social media profiles regularly.
Often, when the initial enthusiasm wanes, they start posting less and less often, until their social media profiles are completely neglected.
It immediately raises a lot of questions:
— Is the information provided still accurate?
— Is this company still open for business?
— Is it even a legitimate business to begin with?
At that point, it’s often easier to simply go to the competitors instead of trying to figure out what’s going on.
So if you want to get into social media marketing, you need to take it seriously and commit to it.
How To Create a System for Growing Your Social Media Presence
You can’t rely on that initial burst of enthusiasm to carry you all the way through to having an engaged social media following.
You need to have a simple system that will allow you to consistently grow your social media presence:
1. Collect relevant content:
Your followers didn’t click the “Follow” button to get bombarded with endless sales pitches.
Sure, an occasional promotion is fine, but the majority of your status updates should be content that provides value to them.
That can be tips and tricks, industry news, articles, stories, etc. Have a look at our 8 quick tips to get started!
2. Set aside time for social media marketing
You may have heard the saying: “If it’s not on your calendar, it doesn’t exist.”
The truth is that if something is important to you, you need to put it on your calendar because “I’ll get to it when I have the time” means that you will never get to it.
So set aside time each week for:
— Creating posts.
— Scheduling posts.
— Answering comments.
— Analyzing the data.
Ideally, you want to create a regular slot in your schedule for all this, so that each week you’d work on social media marketing on the same day and at the same time.
Of course, running a business can get hectic, so if a regular slot isn’t feasible then at least make sure that there is a slot for it each week.
What matters is that you put it in your schedule.
3. Create a content calendar
That’s why it’s important to use social media management software (like Hookle in the picture) that allows you to schedule your posts in advance.
That way, you can upload your social media posts for the whole week or month in one go and then they will be published automatically according to the schedule you have set.
This also allows you to stay focused on your work throughout the week without getting distracted by social media.
How Social Media Management Software Can Help You Stay Active
— “Activity reminders” that remind you to stay active on social media if you haven’t posted anything in a while. This is especially helpful when things get crazy at work.
— “One Hour Before” reminders that a scheduled post is about to be published so that you can take one last look at it and make any last-minute changes if needed.
— “Successfully Published” reminders that a scheduled post has been published, which allows you to jump right into the comment section, interact with your followers, and encourage a discussion.
Learning how to efficiently use these and other features, in the way that works for you, can help you stay active on social media.
Modern social media management apps such as Hookle offer many useful features that help you stay active.
Most importantly, it allows you to have peace of mind so that you don’t have to try to remember what you need to do on social media and when.
Conclusion
Social media marketing, with the help of the right tools, can be a powerful way to get your message out there.
However, it’s important to understand that building an engaged social media following requires a sustained effort over an extended period of time.
Social media marketing, with the help of the right tools, can be a powerful way to get your message out there.
And the only way you can keep up that sustained effort over weeks, months, and even years is by creating a system that allows you to grow your social media presence on autopilot.
So get serious. Start collecting interesting content, make space for social media marketing in your schedule, and create a content calendar. Also, enable reminders to keep you on track!
