Stardoll, the Swedish paper doll site has reached 150 million registered users. The news was disclosed by Mattias Miksche, the CEO of the company in his twitter stream. We also caught the news in the official Stardoll news stream in the morning, but it has since disappeared. The site has definitely hit a nice growth trajectory. Back in March last year we reported the company counting down to 100 million users.
The company is a community of teenagers who want to dress their paper dolls in different kind of attire. Naturally the attire can be bought with virtual currency, generating revenues for the company.
This is a great milestone for the company and based on the fact that they’ve added around 50 million users in just 10 months tells us that they’re on a roll (that’s 5 million users a month).