Guess it was the launch in the US that was holding back Spotify’s expansion in the rest of Europe. This is just a speculation but things have sped up recently, especially after the music streaming service shook hands with the world’s largest social network; Facebook. After launching in Austria today, as per the latest reports, Spotify is planning its launch in Belgium and Switzerland this week.
We haven’t had confirmed news regarding this expansion but things have been pretty favorable for us to believe it. There have been hints about the expansion of Spotify in other regions as well, which include; Hong Kong, Singapore, Australia, Germany and New Zealand. We think this expansion is bound to happen and that Spotify will be available in many regions within and outside Europe in a few months time.
A big driving force is competition. As more services spring in the region, it will accelerate the need for Spotify to expand and set firm footings in the music streaming service. And the competition isn’t just from music streaming services in Europe alone. There has been an announcement from the US based Rdio about its expansion in Australia and Germany in early 2012. Lets hope Spotify is quicker on this one.