Spotify has taken a major step forward today with the announcment of their new feature to enable iPod syncing. Previously, the company has enabled mobile syncing to only premium customers, but today – that too is being opened up to everybody. However, it isn’t quite what you’re expecting. Spotify mobile opening up to everybody basically means that you’re able to use the mobile application to play your own MP3-files and sync them to the application from your computer. Nevertheless, this is a big step forward for Spotify in being the “one-music-application to rule them all”.
The syncing of one’s iPad works basically in the same fashion as syncing your MP3s to your mobile application. Like mentioned, this is a huge step for Spotify in the sense that it is now able to attract users away from using iTunes into using Spotify instead.
To make the transfer more appealing, Spotify has added a new feature or users to get more music the legal way to their iPods. The feature essentially enables users to buy their playlists to their computer with a single click and then transfer all that music to their iPods. Why would users then want to do this through Spotify? Well, Spotify has also announced that they’ve been able to create a very attractive pricing model for consumers where the songs are available for as low as 60 Euro cents.
Daniel Ek, CEO & Founder of Spotify, says: “From today, Spotify really is the only music player you’ll ever need. Our users don’t want to have to switch between music players, but they do want to take their playlists with them wherever they go, on a wider range of devices, more simply and at a price they can afford. Now we’ve made that possible on one of the world’s most popular consumer devices.”
Spotify is building on its great understanding of user behaviour and making it easier (and more affordable) for people to listen to music on the go. I think it deserves to be said that Apple has long lost the attractiveness of its iTunes since the size of the application went over 50 MB and it began to include everything from Ping to a service to manage your mobile arsenal. When you try to cater something for everyone, well – you know the drill.
Below is a short video demonstration of the new services announced today.