Sportlyzer Round At Home Stretch

Sports team management platform Sportlyzer has reached the home stretch of its crowdfunding campaign, with commitments at 124,000 euros with half of the last day still left. The campaign had a minimum target of 100,000 euros.

Joel Lindpere, one of the most renowned Estonian footballers ever, pledged his support to Sportlyzer.

“I spent a large part of my childhood in sports clubs and youth coaches have played a very important role in my life. Supporting development of the best tools for them is a way to say ‘thank you’ to all youth coaches,” he said. Lindpere, who retired from professional football earlier this year played for 6 clubs in Europe and United States, scored 19 goals in Major League Soccer, and had 107 games for the national team.

It won recently the award for Best Technology for Managers and Coaches at Sports Technology Awards 2016.

There are several competitors for Sportlyzer, but the market of sports coaching technology platforms is still young and the firm expects it to grow by 50 percent a year. The startup has paying clubs from more than 25 countries and customer acquisition is online. The firm plans to penetrate the market with a reasonably-priced club management software and then add revenue streams through payments, e-commerce and sponsorships.

The 2009-founded startup has raised $507,000 of early funding so far.


The campaign is the third successful crowdfunding campaign on the new Funderbeam marketplace after logistics startup Shipitwise and corporate health platform SportID, raising 218,000 euros and 187,000 euros, respectively, earlier this week.

These are the largest equity crowdfunding campaigns in Estonia so far. Largest campaigns on the other Estonian platform, Fundwise, have stayed below 100,000 euros.

Funderbeam launched in April the world’s first primary and secondary market for early-stage startup investments, promising to bring liquidity to a market where investors have had to wait years for an exit.