Finnish startup Softpix‘s software SPX Graphics for Zoom App was announced during Zoom CEO Mr. Eric S. Yuan‘s keynote speech “Vision and Product” at this year’s Zoom User Conference (Zoomtopia). This means Zoom users can benefit from very-TV-like logos, graphics and captions during their streams. The application will be launched by the end of November on the Zoom for Creators platform which will give creators access to a range of tools to enhance Zoom meetings, recordings and live streams.
Softpix was founded in 2019 by Tuomo Kulomaa who has 25 years of experience with companies using television graphics. He started developing the software in early 2020, and it was released in September of the same year. but Softpix already has an established and well-known user base. It has international clients such as BBC, AnalogWay and Tellyo, and Finnish major broadcasting companies such as Yle, Nelonen Media and Veikkaus. More than 4,000 professionals are already using Softpix tools.
“We are thrilled to welcome SPX to our Zoom Apps ecosystem! The SPX Graphics app for Zoom is an exciting and strategic step in Zoom’s ongoing collaborations with the media and broadcast industries. SPX represents an excellent deployment of our Zoom Apps Layers API. It provides our users ready-to-use visuals, reactive animations and television-level graphics for meetings and webinars,” says Andy Carluccio, Events Engineering Manager, Zoom.
“Until now, the users of our service have been professionals who understand our technology in depth. Our app for Zoom turns the application into a consumer product, which changes its nature. We need to invest in the ease of adding visual elements to a product demonstration, company presentation or even an online yoga class,” says Kulomaa, founding partner of Softpix.
Kulomaa says that the company’s big vision is for the product to be like the apartment rental platform Airbnb.
“The idea is that the developer community can produce graphics and visualizations for our platform, and the Zoom user can buy them for their live stream. The goal is to significantly simplify the process of purchasing live stream graphics,” he says.
Atte Varsta, CEO and co-owner of Softpix, emphasizes the significance of this exceptional collaboration for a Finnish company. He says the streaming market is forecasted to multiply over the next few years.
“We are excited to begin this journey with Zoom. The use of video content is increasing in corporate communication, education, personal brand building, and marketing. The lack of an easy-to-use graphics application on the market has slowed the development of professional operations. SPX brings a solution to this need. In the future, Softpix’s will serve companies, consumers, and service providers in the industry,” states Atte Varsta.
Click here to read more community news.
