Turku-based company Sofokus has launched a new investment company called Digital Heart Capital. The goal of Digital Heart Capital is to help product-led and growth-minded start-ups that rely on a self-developed digital software product, the so-called “digital heart”. The investment company already backed nine startups and will continue investing in more early stagers with a unique digital core solution that has a strong and healthy company culture.
Sofokus Group is a Finnish digital business agency which was founded in 2000. At Sofokus, they design modern business concepts and deliver digital hearts creating unfair competitive advantage for their customers. Digital Heart Capital I was founded in 2020 and the first investment was in Exolyt.com, an analytics service that utilizes social media platforms.
“Based on the overwhelming interest, startups immediately understood us. In the early stage, capital burns quickly, but digital business expertise can be leveraged throughout the whole journey.” describes Teemu Malinen, the founder of the Sofokus Group.
The first investment of Digital Heart Capital II (DHC II) has been made to Sellai, a platform for promoting professional sales agents as a service. The startup wants to help the market of some 72.000 B2B European companies struggling to find motivated and experienced sales agents. The company holds over 90% customer retention ratio on both sides of the platform.
“Who doesn’t need more sales? We aim to build a freelancer economy for motivated salespeople. We believe that a happy professional community leads to better sales results for our B2B customers.”, states Teemu Tervo, CEO and co-founder of Sellai.
Sofokus Ventures actively invests in the Nordics and Baltic areas. It specializes in modern startups with an open-minded view toward tomorrow’s business digitalization practices. The investment portfolio includes, for example, composable commerce, platform economy, and low-code solutions.
“We prefer to syndicate with other competence-based investors. We believe that a healthy mix of support and capital can free the founding team to achieve great things. “, states Turo Numminen, the Head of Sofokus Ventures.