Norway-based social media startup Socius closed this month a $415,000 seed round for expansion of its North American operations.
The investment comes from 500 Startups and Norwegian angel investor Raa Invest, and values the startup at $1.9 million.
Socius, which is backed also by Axel Springer, says it’s a social media storytelling platform. It helps publishers run interactive content marketing campaigns while increasing advertising capacity and return on investment, and augmenting their journalistic reach.
“We have evolved from being a simple social media aggregator to a tool solving the major challenges in the publishing industry,” Daniel Butler, CEO of Socius, said in a statement. “ We offer contextually relevant native ads and call-to-actions that are ad-block resistant. These have a click-through-rate up to ten times higher than the industry average.”
Earlier this year, New York-headquartered Conde Nast picked Socius to rebuild its homepage for a social media creativity campaign. The deal with the publisher of magazines like Wired, Vogue and The New Yorker was a major milestone for Socius.