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Toivo Tänavsuu has posted a blog post at The NextWeb site about a video telephoning solution being backed by Skype founders. The project is being run under the name of Inkspin1. The service itself is trying to bring free online telephony to the everyday life of people through television. Inkspin1 is currently being hatched in the Ambient Sound Investments incubator.

The goal of the project is to make the service as simple to use as possible. “Today, we have a solution for computer users. Yet, for an average home user, video calling is too difficult and thus they are not taking advantage of the opportunity. Our goal here is to make such calls equally easy for kids as well as parents. So that if people know how to turn on the TV and change channels, they would know how to make video calls,” Martin Villig, the leader of the project explains.

The product development is carried out in Estonia, but the software development is being worked on in Beijing, China.Villig says that the amount of coders needed for a job this wide are more plentiful in China than in Estonia. Also in China they are closer to the vendor manufacturers that are expected to partner with Inkspin1 to integrate the necessary devices to their televisions to enable Television Video Telephony. The unit in China is being run by a Finn, Jussi Nyfelt, who has been working for Nokia in China.

Inkspin1 is still very much at a design stage as Villig states that the service is expected to be up and running in one to two years. Inkspin1 is currently recruiting lots of different talents.

It’s interesting to see ASI working hard on bringing a consumer service to the masses through better usability. The idea itself is nothing new, but then again it’s all in the execution. I’m guessing there are tons of ideas like this waiting to be improved. Yet further proof that you don’t always have to come up with a new idea to become an entrepreneur.

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