The co-founder of Heimo, Jarno Alastalo, shares his side project on this week’s Sidetrack.


Jarno already has already an idea for his second book

Jarno Alastalo is the co-founder of Finnish mental wellbeing community Heimo, and he has always been dreaming about writing a book. He achieved his goal this spring as his first book, Social Media Stories from Finland: Crazy, Barbarian and a Cat, was published.

Jarno loves writing – and cats – and he also writes a cat marketing consulting blog.

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If you or anyone you know has an interesting side project that we should cover – Send us an email at [email protected]