Sidetrack Episode 4: Author and Cat Marketing Blogger Jarno Alastalo

    The co-founder of Heimo, Jarno Alastalo, shares his side project on this week’s Sidetrack.

    Jarno already has already an idea for his second book

    Jarno Alastalo is the co-founder of Finnish mental wellbeing community Heimo, and he has always been dreaming about writing a book. He achieved his goal this spring as his first book, Social Media Stories from Finland: Crazy, Barbarian and a Cat, was published.

    Jarno loves writing – and cats – and he also writes a cat marketing consulting blog.


    Sidetrack is a podcast about the entrepreneurial mindset, and we’re now available on iTunes. Subscribe to ArcticStartup Podcasts on iTunes, and you’ll know immediately when we publish new stuff!

    If you or anyone you know has an interesting side project that we should cover – Send us an email at [email protected]