As Swedish private equity company Scope has invested a whopping €7m in a Finnish company Footbalance System Ltd.

The investment will enable the company to further accelerate the growth and sales of its custom insole concept (see videos below). The solution is sold through Road Runner Sports in the US and Intersport International Corporation in Europe. Here’s a more in-depth take on the investment from Technopolis.

Footbalance’s solution is a 100% customized insole, which it creates through its computer-aided foot analysis and in-store production units. Footbalance’s concept is also a means for sports stores to increase their service level by helping the estimated 75% of all consumers who suffer from incorrect foot positions, such as overpronation and supination. Footbalance insoles support ideal foot and ankle alignment while preventing and correcting malpositions.

Here’s a horribly boring demo video and the real deal in action below that.

[Hat tip to Technopolis News]