It seems that the coupon site sales have started in the Nordics. Some time ago Schibsted purchased 37,5% share of Letsdeal.se and now Sanoma News acquires a Finnish contender Offerium. Sanoma News CEO Pekka Soini stated that coupon sales online, through such services as Offerium, is currently one of the fastest growing online segments. Sanoma News wants a piece of that pie. The disclosure came through Sanoma News’ press release.
Sanoma News will definitely drive traffic to the store, bringing in even more sales, so it’s a clear win for the company. Oskari Lehtonen, the founder of the service has stated he is happy with the acquisition and “it’s most likely a good deal for all parties involved, customers included.”
Other shareholders of Offerium include Tommi Kolehmainen and Anni Kivirinta. The price of the acquisition was not disclosed.
We’ll try and get more in depth coverage on the story in the near future.