I attended RunToShop party last week at Shaker, Helsinki along with a lot of Finnish entrepreneurs and it was a blast. It was an opening day of the RunToShop.fi service, which was to act as the first step towards opening the service internationally at RunToShop.com

RunToShop is a social recommendation service for stores that rewards its users for recommendations as well as for the actual purchases. Whether it works or not is anybody’s guess at this point when the full fledged service is not rolled out yet.

The service at .fi address came and went. I did create a profile and browsed around the service to familiarize with it and decided to came back later on. Yet, today I found that the guys had but the site back behind a login and a password, probably to fix some buggy code. I didn’t get a proper look with still so few stores and service providers on the site at the time and am eager to take a another look as it goes live again. Hopefully there will be a lot more to browse through.

What is notable in RunToShop however is the way it was build: The guys behind the concept started building the start-up only in April 2008 and according to RunToShop CEO, Taneli Tikka, the service has already over 150 partners: Mostly in Finland and in the UK.

What is also unusual is the very strong advisory board the start-up has gathered which includes close to 30 experienced entrepreneurs and key figures in the industry. Similarly Taneli Tikka who is driving the start-up as its CEO has a long list of start-ups behind him, including Dopplr and IRC-Gallery to name only a few.


I did a video interview with Taneli, but since I only had my iphone with me Kai from Floobs borrowed me his Nokia N95 to record the interview. Unluckily I didn’t have a chance to pick the video clip from Kai last week, and when I gave Kai a call yesterday I got an SMS back saying he was hiking somewhere in the Norwegian Lapland, so it’ll have to wait a little. We’ll post the interview on the blog as soon as I get my hands on it.