Last weekend Rovio and Uplause, two Finnish companies, premiered the Angry Birds Crowd Game at the Formula 1 race in Singapore. Uplause is a company creating differnent kinds of massive multiplayer games – the kind that you play in large stadiums and outdoor events, for example, together with thousands of players simultaneously. More than 2.5 million people have participated in the games so far, according to Uplause.
Rovio and Uplause will take the new gaming experience to other large, live events around the world in the future as well.
“Through social participation, our fans will get to interact with the Angry Birds in an entirely new way,” says Peter Vesterbacka, Mighty Eagle and CMO of Rovio. “We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters.”
“This partnership opens a tremendous opportunity for both companies to grow and create amazing experiences for biggest live events in the world,” says Veli-Pekka Marin, CEO of Uplause.