Vilnius-based data analytics startup Repsense has secured €500K in a round led by Iron Wolf Capital and Coinvest Capital. The Lithuanian startup utilizes data science, field research, and machine learning to enhance the brand reputation of leading global businesses. The funding will fuel the startup’s product development and expansion across the globe.
Repsense seeks to build more trust online by quantifying long-term brand and reputation value. The team’s mission is to turn raw data about a brand’s online reputation into actionable insights that can be used right away.
In 2021, Repsense’s trio of founders, Mykolas, Alfredas, and Robertas, recognized that conventional methods of monitoring reputation and brand identity were becoming obsolete due to the evolving way in which people interact with technology. They sought out a solution, but found none that provided a comprehensive and easily measurable view of their entire reputation.
Although the traditional PR market was valued at $92.55 billion, the online PR market was estimated to be a mere $239 million. With the shift of media and business to the online sphere, it became apparent that reputation and communication had not kept up. Although most people now research brands online, there were no tools to systematically track, evaluate, and improve digital authority.
To address this problem, the Repsense team created the Repsense Reputation Index – an exclusive algorithm that enables users to analyze, comprehend, and control their brand’s online narrative.
“Most professionals around the world believe that digital reputation management is the most important area of future communication. However, due to the abundance and fragmentation of sources, few businesses track, measure or have a plan for consistently managing online reputation. The Repsense tool helps to solve this problem,” said M. Katkus.
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