Planeto, a Swedish startup still in closed beta, has announced closing a 4.5 million Swedish Kronor investment round. The investment was made jointly by Sydsvensk Entreprenörfond AB, current shareholders and angel investors. Sydsvensk Entreprenörfond (SEF) put in 2M Swedish Kronors and the shareholders and angel investors more than doubled that with 2.5m Swedish Kronors. 4,5 million Swedish Kronor is the equivelant of about 430,000 euros or 615,000 USD.
While the company is in private beta, it is known that they are developing fun and entertaining quizzes for global audiences. The company was founded earlier this year by Martin Walfisz and Magnus Robertsson and hopes to become the world’s leading developer and publisher of online game show -type experiences. They have coined the term MMOQ or Massively Multiplayer Online Quiz to suit their service.
SEF is a governmental organisation owned by Innovationsbron AB which finances the fund together with the region of Skåne, various other institutions and the European Regional Development Fund. SEF leverages private investments and is thus able to add more potential for the companies receiving otherwise smaller investments from the private market only.
Planeto has not disclosed any schedules for their service yet, but they did hope to break the silence over the holidays with some news.