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Friday, January 27, 2023

Finnish startup ŌURA partners up with Real Madrid Next to provide insights on club Recovery and training

Helsinki-based startup ŌURA announces its partnership with Real Madrid Next. Real Madrid players will return to training with the startup’s technology and receive support from ŌURA rings in getting health insights. In this way, they aim to help players unlock their true potential by optimizing their performance. In addition, players will be able to take advantage of ŌURA’s Health Risk Management platform.

ŌURA enables people to track all stages of sleep and activity using the Oura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, they help people improve their sleep, understand their bodies, and transform their health.

The players will be equipped with an Oura Ring for performance optimization and sleep monitoring when they return to training facilities in December to start the second part of the 2022/2023 season. ŌURA will help the team optimize their performance by delivering personalized health insights automatically to their Oura App, allowing them to perform and recover to the best of their potential.

Additionally, each player can voluntarily opt-in to participate in ŌURA’s Health Risk Management platform, which enables the players to uncover potential signs of illness and monitor their health and wellness, allowing the team’s doctors to better manage health across the roster and support Real Madrid’s existing health and safety protocols.

ŌURA, Real Madrid Next, Tom Hale“We are honored and excited to be partnering with Real Madrid Next this season,” said Tom Hale, ŌURA CEO. “As one of the most decorated clubs in sports, Real Madrid has built an organization where innovation and performance is at the foundation of everything they do. Prioritizing recovery for athletes has a direct impact on training and physical performance, and Real Madrid has been on the forefront of finding solutions to help their teams play their best using some of the world’s best technology. We’re proud that the Oura Ring can be part of an elite group of companies supporting teams like Real Madrid to understand their bodies without getting in the way.”

With its advanced sensors, the Oura Ring packs state-of-the-art heart rate, heart rate variability (HRV), personalized temperature trend, activity, and sleep monitoring technology into a convenient, non-invasive ring — prioritizing accuracy in tracking biometric data and comfort without compromise. Additionally, ŌURA has also put a focus on women’s health research, leading to the period prediction feature, which accurately predicts your next period and alerts you before it starts.

ŌURA, Real Madrid Next, Dr. Suzanne Huurman “The Oura Ring allows us to see how our players respond to training, traveling, or for instance, stress and, as a result, their recovery trend,” said Dr. Suzanne Huurman, Real Madrid’s Head of Medical Education and Head of Academy. “For example, did this specific player get enough time to recover? Are they ready for today’s scheduled training, or should we adapt it to how they are feeling? The 24/7 temperature trend tracking of the Oura Ring also helps to detect signs of illness and gives us the opportunity to react as soon as possible.”

This partnership with Real Madrid Next is another step forward for ŌURA’s continued efforts in serving as a recovery tool for athletes.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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