The OtaSizzle project is part of TKK’s MIDE (Multidisciplinary Institute of Digitalisation and Energy) program, which purpose is bringing together the expertise of various fields of engineering to generate new thinking in all fields of technology. Apparently different corporations and associations fund MIDE with over 20M euros.
The reasoning behind the new initiative is that social media services on mobile phones have the potential to become as popular as text messages if designed and implemented correctly. Thus prolonged empirical tests with large user bases are necessary according to the researchers.
I certainly agree research’s needed in the area, and it all sounds quite good (not least for the participating students who get the free mobile broadband). But I wonder if there’s really a need for a new separate test environment? There are already quite a big bunch of real mobile social networks (e.g. mig33, Zyb and countless others), which could be researched as well. You may be able to get more quantitative data from the test environment easier, but how real will that be? Will users use the service actively so that you can draw generalizations out of it? Considering at least the first users will be entirely students of technology, I’d expect the results to be “slightly skewed” compared to the population as a whole. Also I’d imagine the students would rather like to use a service which their outside friends can log into as well (then again the joke goes the technology students aren’t really in contact with the outside world…).
If the service platform enables the normal users do quick mockups and mashups using some simple tools, then there might be some really good value in there. I’d love to get some additional insight on this.