Leading up to the event the Viners could choose from video-profiles in Wonderloop who should win VIP tickets to the event as attendees using the hashtag #liveitup. This caused a decent stir to get into the invite-only app, which surged downloads.
“We are basically blowing our pre-seed round on one big stunt but with apps it’s go big or go home,” says Hanna Aase.
Wonderloop, as we’ve covered before, has users to create short video profiles of themselves which others can use to browse or introduce to their connections. While Vine is known for going off in sillier directions, Wonderloop has some more serious hooks. “Teens are used to video and they will just never use LinkedIn,” Aase explains, also mentioning that seeing someone on video is much more effective than just looking at someone on paper. As testament to this concept, Wonderloop has now hired someone they met through the app, who is now based in Los Angeles.
To reach America’s youth Wonderloop seems to have the right focus of going where they are. Whether this was a longterm cost-effective strategy or not I guess we’ll find out by what happens next with Wonderloop.
Here are a few vines from the event and hotel:
If you’re like me, your response might be “kids these days…” but respect to Wonderloop to going where their users are.