Editor’s note: This post is part of a series of posts published in co-operation with Elance, the leading source of outsourcing talent in the world.

One of the biggest challenges in scaling a startup to the next level is in finding the right talent and help with both those small, everyday things as well as larger projects. Even though the Nordics and Baltics enjoy a more moderate salary level and better chances at retaining talented individuals than the US, there never seems to be enough good people around. However, one area that has been overlooked by many is the possibility to outsource tasks here and there to the human cloud, as Elance puts it.

Elance is the world’s leader in matching in need of talent with those who possess the skills, and facilitate the online collaboration between the two parties. This year, Elance has seen a lot of great results in working with startups and companies in the Nordics. Norway for example, has seen over 155% growth in Q1 2012 over Q1 2011 in buying spend through Elance. In Europe, the figure was 52%.

Startups are finding and beginning to use Elance’s services in flocks too. New client registrations were up 90%, again lead by Norway with 155% followed by Iceland and Finland during the same time period at hand.

Kjetil J. Olsen, VP Europe at Elance, said: “We believe and already know that our platform is extremely attractive for Nordic businesses as we up here face challenges like shortage of skilled talents associated with high labor costs. We see that Elance is particularly well positioned among digital businesses, startups and SMEs in the Nordics, but we also see more and more of the larger households name moving into our platform.”

Elance has also come out with their new Global Online Employment report that will shine some light onto the platform and how big it actually is. Just in the first quarter of 2012, contractors earned around $43 million for their work. Cumulatively contractors have earned more than $525 million through Elance.

The benefits of the platform are clear. There is really no need to struggle with shortage of talent in your local economy when you can easily work with anyone around the world. The talent of course differs between different organisations and individuals, but then again – so does the compensation for the work. Most likely for any job in the Nordics and in some cases Baltics, you’re able to get your work done faster and more cost efficiently than through a local vendor or employee.

As part of the partnership with ArcticStartup, Elance will be giving all new clients $50 to spend on getting your work done. All you need to do is head over to Elance’s specific ArcticStartup landing page and follow the instructions.

We urge you to take advantage of this benefit and see how it can save your company money and speed up growth.


This post is part of a series of posts, sponsored by Elance.

Today there’s a new way to launch a startup – by building your team in the cloud. Sign-up on Elance today, and connect with over 1.4 million experts to design your logo, create your website, develop your prototype, kickstart your marketing campaign and more! With Elance, getting your business launched is faster, more cost-effective, and the smarter way to take your company to the next level.

If you sign-up through here, you will get a $50 voucher for your first job you accept!

Image by Naoko McCracken