In our series with Nokia, we look at the Ovi Store from the viewpoint of the developer. There has been a lot of talk about the ecosystems and it’s not always clear for a developer which development paths they should choose. We wanted to bring some clarity into this by talking to Jussi Nevanlinna, the Product Marketing Director of Nokia Developer Experience and Marketplace.
In short, while there are different ecosystems available – Nokia’s clear advantages are its payment options and possibilities to localise content across markets, but still in a global manner. Read more about the possibilities for a developer through the interview below.
ArcticStartup (AS): What three attributes would you use in describing Ovi Store that are advantageous to a developer, especially when comparing other platforms out there?
Jussi Nevanlinna (JN): At Nokia, we take the approach of being a global company but acting very locally. For developers, this means we can promote a locally relevant app to a local audience of consumers. We do this by knowing where the user is and spotlighting apps and merchandising apps to the user. We also work with our marketing teams to ensure that locally relevant apps are features in advertising campaigns. For some developers, this exposure makes the difference in being discovered in the Store. Nokia has a much broader, global footprint which is a key differentiator for Nokia developers. This differentiator attracts even more developers thus a virtuous cycle is created.
Secondly, and related to merchandising apps to the relevant audience, is localized language (and local currency). Nokia offers apps in 32 languages in 90 markets. This means consumers can download apps and browse the Store in their own language.
Lastly, Nokia offers operator billing through 112 operators in 37 markets and credit card billing in more than 170 markets. This is important as operator billing removes the payment barrier for consumers not comfortable with using their credit card through their mobiles or for those who do not have a credit card at all. We find that in markets that offer both credit card and operator billing to the consumer, consumers download 5x more through operator billing.
AS: What are some of the ways Nokia works with developers to promote applications?
JN: As mentioned above, we highlight and promote locally relevant applications in our Store and in our marketing campaigns. We also work with developers to introduce their application to new markets, to consider new business models and to introduce them to operators, other developers and new opportunities within Nokia. Nokia also has staff in local markets who can work with developers for these opportunities in addition to providing local technical support.
AS: What about administrative tools for developers regarding Ovi Store and their applications? What kind of information can developers get out from the Ovi Store?
JN: Ovi Store provides publishers with information about the number of downloads by market, operator billing downloads and credit card downloads. It also estimates the amount of money the developer will receive as a result of these transactions. Nokia is also working on providing more detailed analytics of consumers use of the app (for example, how long an app was used, and how often it is used) which will provide valuable feedback to developers.
Nokia also offers a set of marketing tools to assist developers in marketing their apps through online advertising and social media.