Scandinavian Outcomes is providing consumers a digital and mobile way to get answers about medication with a new app release, Medicinera.se. With the IOS app, users can ask a virtual pharmacist questions about self care, get help in choosing the right over-the-counter medicine, or find the nearest pharmacy. The service was nominated in 2011 for Sweden’s Golden Mobile award in the health category and also to the Dagens Medicin award Guldpillret for the promotion of good and safe use of medicines. The app answers questions in Swedish in real time.  

In November we covered iDoc24, a virtual dermatologist out of Sweden that had actual dermatologists review each case and respond for a €10 fee. Medicinera.se, on the other hand, is free to use and provides answers using artificial intelligence. Scandinavian Outcomes AB says that the answers are assured by liscensed Swedish pharmacists.

While nothing beats a real doctor or pharmacist, these new e-health services and apps offer users a more convenient access to information, and especially provide a good mobile service for those questions that can be awkward to ask another human being.

You can download the iOS app here.