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Potion Pop will be the first game of MAG’s UK studio

MAG Interactive, a Swedish mobile games studio, announced an acquisition with a Brighton based gaming studio Delinquent Interactive founded by industry veterans behind games such as Bejeweled, Plants vs Zombies and Buzz!. The acquisition raises the total headcount of MAG to 50 people, with several open positions in both the existing Stockholm studios and new UK studios.

Daniel Hasselberg, MAG Interactive’s Co-Founder and CEO, says that they’re excited to be growing as MAG has released a number of successful titles in the past few years and they’re building durable and scalable franchises that last for years. Hasselberg says they have learned what it takes to develop, launch and continuously support a hit game – And the acquisition supports MAG’s leadership in casual free-to-play games.

MAG is one of the global leader’s in word games with over 75 million downloads with brands such as Ruzzle, and the acquisition broadens the company’s portfolio of IP as well as establishes a team in UK for the ambitious studio.

“In Delinquent we have found a talented studio that fits perfectly with our values and the MAG way of working. Finding such an exceptional group of people speeds up our growth in a fantastic way and I am very excited to welcome them to join our team,” says Hasselberg.

Towards acquisition through cooperation

The acquisition of MAG and Delinquent isn’t a big surprise as the two companies have been working together for 6 months since MAG was one of the early investors of the UK based gaming company founded in 2014.

MAG has never been a silent investor. They have been very active, supportive and incredibly valuable to have around. Working with them over the past months has made us realise that we both value teams with a high level of independence and we have the same approach to making games. It just seems natural to be one big team. We are thrilled to be part of the MAG family and excited about what’s to come,” says David Amor, the co-founder of Delinquent.

With the acquisition, new games will be launched more frequently in new categories, says Hasselberg. The first game of MAG’s UK studio will be Potion Pop, a match three game, with which MAG is entering a new games category. Additionally the company will keep strengthening the Ruzzle franchise as well as building a new great franchise around Potion Pop.