Finnish-based luxury villa rental startup Villada has raised 448,000 euros seed round to fund its expansion to the Swedish market during this year, as aims to become the No.1 player in Nordics by 2020.

Villada’s existing selection 600 of premium villas from 9 different countries will serve other Nordic consumers well. The goal over the next year is to reach 2,000 travelers in the Swedish market.

The 2014-founded startup has seen rapid growth in the number of passengers in the Finnish market – this year over 1,500 people spend their holiday in Villada -villas.

Luxury focus

“The concept has gained strong foothold in the Finnish market as a result of the domestic customer service, a sense of security, but above all a high-quality portfolio,” the firm said. As consumers are looking for different, unique options for both leisure and business trips Villada offers it through a service which takes best of both sides – good old travel agencies and new booking sites.

“Each villa is hand selected and inspected. Villada ensures the quality of the villas before the selection, to be able to stand out from the big bookings sites, where any house owner can list their property,” the firm said.