LumoFlowI bumped into LumoFlow some time ago already, but only recently did I get more familiar with it. The service is a nice social collaboration site where you have the basic tools available for working in a collaborative manner. LumoFlow is being developed by Lumo Research, a company that launched the product in Slush 2008. While the product launch was initially a little over a year ago, the service has come along nicely.

The company was founded by Kristian Tanninen and Sami Linnanvuo. Bart Schrooten has also joined their ranks and is responsible for marketing and business development. Kristian Tanninen has a history of developing large scale IT-projects for powerhouses such as Logica, whereas Sami Linnanvuo and Bart Schrooten have their backgrounds in the company Leiki.

LumoFlow consists of three basic service areas; desktop, collaboration and knowledge. Desktop is the sort of dashboard view of your workspace from your point of view. There you’re able to see the incoming messages from other people as well as the tasks that have been assigned to you in different projects. The collaboration area is where you have your project listing, calendar as well as all the people in the organization. The final part, knowledge, is a place where you can gather your documents and discussions. Another neat function there is the media tracker. You can set up keywords that the service will automatically follow from selected media sources. I’m not sure exactly what the use case for this is, but it could turn in handy with very specific keywords for certain projects.

LumoFlow screenshot

In its 15 or so months of life, the service has attracted attention nicely. They currently host some 700 workspaces in the service from 10 different countries and represent all kinds of organizations. LumoFlow did not disclose the amount of paying users at the moment, but they are looking to build up the cash flow in the company soon with the help of 700 workspaces. The pricing is dead simple. You have the opportunity to use the service for free with certain features such as 100Mb for documents, unlimited users and projects. If you wish to get the more advanced features including 20Gb of space, you will have to pay a monthly subscription fee of 95 euros. 95 euros is not a lot when you have no restrictions on the amount of users. This is something I thought would have been capped in the free service as well.

Bart Schrooten tells me that where other collaborative sites such as Basecamp have a similar set of available tools, LumoFlow strives to make the tools fundamentally more social and easier to use. I believe they are on the right path and there are multiple ways you could use such a tool. The problem I personally have with collaborative tools in the end is the fact that they all try to do quite a bit, but none of them really come across as a killer service – one that I could not live without. This is not just LumoFlow’s problem, but others’ as well. Nevertheless, 700 workplaces in a year is not a bad result, and it implies that there is plenty of business left for LumoFlow to grab.